“This is Elvis’s car that he picked the Beatles up in when they first came to Los Angeles.” “You feel a little bit of prestige behind the wheel,” he said. Driving (very carefully, with a police escort) from a warehouse in nearby Pleasantville, New Jersey, to the casino site, Emanuele parked his derriere in the same leather seat that once supported the King of rock ‘n’ roll.

“I’ve been an Elvis fan forever,” Emanuele said.

The reopenings have generated cautious optimism that better days are ahead for the seaside gambling resort that once was the only place in America outside Nevada with casinos, but which has struggled mightily as gambling spread in states all around it.Įlvis’s car is one of the first things patrons see after they pass underneath the giant replica of a Gibson Les Paul electric guitar (cherry sunburst model) at the casino’s front entrance. Live Nation’s senior vp, booking Rose Kirkland will be responsible for talent initiatives.Hibiscus Eliminated From 'The Masked Singer'Īfter a brutal two-year stretch in which five of its 12 casinos closed, Atlantic City now has nine. Maddocks previously oversaw all entertainment at the Hard Rock Rocksino Northfield Park in Northeast Ohio. Randy Maddocks will serve as director, entertainment at the new venue.

“We look forward to booking a compelling and diverse lne-up of memorable concerts and live events in the growing Northern California market,” said Jodi Goodman, president of Live Nation Northern California. In true Hard Rock fashion, it will also feature dozens of new memorabilia displays from iconic performers in the music industry for guests to enjoy. The venue will also include a second-level mezzanine with VIP skyboxes and balcony seating, creating an intimate setting. The venue will also serve as a multi-purpose event center capable of hosting a multitude of programs, including meetings and tradeshows, boxing and MMA, marketing promotions and charity and large-scale catered events. Hard Rock Hotel & Casino Sacramento at Fire Mountain Courtesy Live Nation

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